Roles

With all the new platforms and the way media technology has improved, roles in the participatory culture has changed. Before producers only created things to be consumed, now we see that consumers are becoming producers and creating their own products through their creativity and ideas of others. Now when composers create their work, they have to consider how the third party is going to re- use it. That is an example of rhetoric velocity.  www.worldstarhiphop.com is one of the platforms were we see this. World-star has a lot of videos of armature rappers who use beats and samples from different songs to make new music. You can also find things like reenacting of plays, dance routines, and all other kind of videos that are viral on the web.  We see that consumers become producers, which then causes the original producer to become a consumer off their work.