The article talks about the communities of user, which are things like Facebook, twitter and other social networks that we have with media and digital things. The people of the younger generation want to be involved with these things are defined as media-activist. Facebook had some problems because they couldn’t connect with the influencers. Influencers are the people who are influencing other to become a part of the social communities. The author talks about the study of Nebraskans that he did involving with stoke brokers. In his result he found that people who were in higher ranks were more of an influencer.