A meme is a random picture that someone uses to share humorous experinces on to share with others. People tend to post meme’s to get a laugh out of others or to see how many people out in the world agree with what they put on the meme’s and hope the circulation of what they created continues. Scumbag steve picture went viral after he posted a picture of his rap group album cover and people began circulating the image and made memes because in the picture blake who is the real person in the picture looks like a typical drug user who like to party and is involved with other hedonistic behavior. the picture went viral on January of 2011 and spread around the internet quite fast. Blake Boston even began a rap career after he became a internet sensation. the picture had its ups and downs of circulating over the years but it is still seen on plenty of site on the internet. the meme plays a part in the participatory culture in terms of network rhetorics because Blake posted a innocent photo, he wasn’t trying to get anything out of posted the photo, but someone made a meme of his picture and it began to spread fast and for a long time. the photo is still a very popular meme today. This Photo is circulating all over social media, like Facebook, twitter and even Instagram.